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Branded Education Projects: Swansea City AFC Community Trust

With the help from our music tutors, a group of young NEET individuals came together to create a new anthem for Swansea City AFC.

branded education project for NEET individuals at Swansea City AFC
NEET Project Individuals and Cwmdare Voices Choir

What is Swansea City AFC Community Trust?

Swans Community Trust, a registered charity, is the heart of the club and local communities. The Community Trust gives members of the club opportunities to help others in need in South West Wales' communities.

It was set up to improve the lives of people living in South Wales from Bridgend and Haverfordwest - and everywhere in between! There are many different branded educational projects set up throughout the year to aid this objective.

The club’s Community Trust has an ongoing project called SUTS (Sign Up To Success). Funded by PLPFA and partner organisations, SUTS aims to tackle personal and vocational barriers for young people, some of the most common obstacles being low confidence and self-esteem. They do this by offering an array of accredited qualifications, training opportunities and workshops.

How Did Rewise Learning Help?

branded education project swansea city afc community trust
NEET Participants Singing Anthem

Rewise Learning created a bespoke music-based branded education project for Swans' Community Trust. The education project aimed to challenge and push the young participants outside their comfort zones to help raise their confidence and self-esteem. The focus was to create and perform a new anthem for Swansea City AFC.

“The Swansea Way” was the new anthem that was created for Swansea City AFC by NEET individuals. A group of young people, with the help of our Rewise Learning team, created a song to pay tribute to the club and to their favourite Swans players over the years. They also had the challenge to create their own backing track in their chosen genre, and record the final song.

They were welcomed to Liberty Stadium to perform the new anthem by the very players they wrote and sang about such as Federico Fernandez, Alan Curtis, and Lee Trundle. In addition, they were filmed for a special section on Match of the Day where they performed their new anthem accompanied by Cwmdare Voices Choir and the Rewise Learning Team.

The branded education project aimed to challenge and push the young participants outside their comfort zones to help raise their confidence/self-esteem and succeeded with great outcomes. A participant said “You don’t really get an opportunity like this where we live. To write and record a song has really helped with my confidence” proving that the program was more than worthwhile.

You can watch the Match of The Day recording here:

Are You Looking For a Bespoke Branded Education Course?

Rewise Learning offers bespoke branded education project creation and delivery. From music to coding courses, we have the right course for you to improve your brand's CSR. Please contact us for more information on how we can help.


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